ContactOut is looking for a content marketer to help build our brand.
Hi there, we’re ContactOut.
We’re a data intelligence platform that helps you get connected to the right people. That’s why recruiters use ContactOut to contact (and hire) the world’s best candidates.
We’re looking for a content marketer who will take ownership over content creation and promotion across social media platforms to help attract recruiters to our brand. The materials you produce will also be used by our sales team to engage with both potential and existing users within the platform to boost engagement and retention.
This content will help recruiters perform their most important task: cold outreach. And it will become a key part of our marketing strategy because recruiters will spread it virally amongst their network once they realize how helpful it is to their colleagues.
You will be expected to create engaging and original blog posts, emails, and social media posts that’s in tune with our users’ interests and needs
- How do they craft a cold email that gets those qualified candidates to reply with rapt interest?
- How do they politely but confidently follow up when they haven’t heard anything back? How long do they wait? How many follow-ups do they send? What do they say in each follow-up?
These are the types of questions that plague recruiters every day. They google. They ask friends. They sit in agony in front of a phone or a blank screen, not knowing how to start. They crave connection. They worry that they’ll fall behind and the company won’t thrive (or even survive.)
And this problem is a critical one to solve. The current response rate for cold emails is a dismal 1%. Cold phone call and texting response rates are not much better (and some consider them borderline abusive.) But the solution isn’t to stop people from connecting. It’s to improve the conversation.
HOW YOU FIT IN
We need to share with all the world’s recruiters how the best do what they do:
- How do they choose the right person to reach out to?
- How do they craft the message?
- When do they reach out?
- Which channel?
You’ll turn these all into easily digestible content (in video, audio, and written form) and work closely with the Sales and Growth Marketing Head in the process.
Our goal compensation-wise is to ensure that no candidate is lost due to salary needs. Tell us your target compensation, and let’s see if there’s a fit.
Budget for an office setup in WeWork or similar co-working space.
Unlimited budget for self-learning through books, courses, mentorship, and similar.